The predecessor to Kuhl,Alfwear, began in 1983 with the Alf hat, a Peruvian inspired hat design that many ski bums began to wear in the middle of the 1980's. Updated and advanced by the use of polar fleece, John "Alf" Engwall used his skills to design the pattern for the hat that would become the choice for serious skiers of deep powder in the Rocky Mountains of North America. Alf Engwall, Conrad Anker (the now legendary mountaineer), and brothers Jay and Kevin Boyle set out to introduce this effective hat design to the skiing and mountaineering world. The four co-founders consisted of three skiers and an accomplished and focused rock climber all of whom aspired to the summit of actualization both in business and in the attempt to build a lifestyle that involved outdoor sport.
Kevin Boyle set out to transform Alfwear into something more than just a hat company. With his passion for skiing, living in the mountains, and his artistic background, Kevin Boyle began to design garments made from performance fabrics for the outdoor lifestyle he lived in the skiing world. Kevin Boyle turned Alfwear into today's outdoor lifestyle clothing company known as Kuhl.
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